Old School Square is calling on local artists to help shape the future of the cultural arts center’s brand. As part of its “A Legacy Through Art” initiative, the Delray Beach Downtown Development Authority and the City of Delray Beach are inviting artists to create a watercolor illustration that represents Old School Square and will be used to design a new logo for the historical campus that includes the Cornell Art Museum, Crest Theatre, Creative Arts School, The Amphitheatre, and The Vintage Gym.
The Crest Theatre building at Old School Square, which houses the Creative Arts School and a performing arts theatre. The theatre is under renovation, but the Creative Arts School is hosting classes and workshops.
The initiative officially launches March 6, 2025, with an open Call to Artists. Submissions will be accepted through April 9, 2025, at 12 p.m. Finalists will be announced April 16, followed by a three-week public voting period, culminating in the winner’s reveal on May 12. The new logos will be unveiled in late Summer 2025.
“This is the community’s Old School Square. Our music lovers come to the concerts at the Amphitheatre, our children play in the park, our art enthusiasts explore the exhibitions at the Cornell Art Museum and take classes at the Creative Arts School, and our couples get married in the Vintage Gym. As some of these buildings turn 100 this year, I can’t think of a better way to create a new look for our historic cultural arts campus than to engage local artists and have the public choose the new logo for OUR Old School Square,” said Mayor Tom Carney, City of Delray Beach.
“Old School Square has long been a cornerstone of Delray Beach’s cultural and historic identity,” said Laura Simon, Executive Director of the Delray DDA. “Through this initiative, we’re inviting artists to reimagine the OSS brand with a fresh, watercolor-inspired logo that reflects its past while embracing a vibrant and innovative future. We can’t wait to see what is created!”
How “A Legacy Through Art” initiative works:
• Artists will submit an original watercolor illustration that embodies the essence of Old School Square.
• A selection committee will choose the finalists, and the public will vote to select the final design.
• The winning artist will create a family of logos for each venue within the campus: Cornell Art Museum, Crest Theatre/Creative Arts School, The Amphitheatre, and The Vintage Gym.
The two color palettes for the artists to choose from when designing the watercolor illustration: Vintage or Vibrant
Compensation and recognition:
• The selected artist will receive $5,000 for the entire project; a feature in the Spotlight Gallery at the Cornell Art Museum; branding exposure across Old School Square’s marketing, media, and outreach; and special recognition at the Summer 2025 unveiling event.
Visual Concepts of the new logo:
The artists are being asked to create a watercolor illustration that represents and embodies Old School Square, whether its a building, an architectural element, a symbol or something more abstract.
For a full submission guidelines, including criteria and color palette details, please visit: https://www.eventeny.com/events/call-to-artists-old-school-square-logo-18720/.
